‘Black Lives Matter’ Is Now Being Challenged By ‘Blue Lives Matter’

By: Naturally Triece

An advertising agency has started a national campaign to put up ‘Blue Lives Matter’ billboards around the country. The campaign first began in Memphis, TN, and is part of an effort to raise awareness in honor of fallen police officers.

The Lamar Advertising Company, which is based in Louisiana, has joined in and the billboards have since been spotted in Ohio, Michigan, Georgia and Arizona.

Tactical Magic’s creative director, Trace Hallowell, created the campaign initially to help honor the local police officers in his area. He said, “the idea initially was to salute those men and women who serve us in law enforcement.”

“This time the message was simply to affirm the humanity of our men and women in uniform. No one should be a target of violence because of what they wear,” he added.

The Vice President of Lamar Advertisement Government Relations, Hal Kilshaw, also chimed in by saying, “At Lamar Advertisement Company, we are proud to support law enforcement. We’re using our digital billboards to voice respect for police officers across the country who put their lives at risk every day to keep the public safe. This is our way of saying thank you.”

The campaign, using the phrase which was coined by the popular movement, ‘Black Lives Matter,’ has provoked a widely mixed response from community leaders and advocates.

Darel Ross, the co-executive director of the LINC Community Revitalization Inc. in Grand Rapids, where one of the billboards currently stands told FOX 17, “I think in some aspects it’s shameful that the brand is being co-opted, but once again it was never meant to say ‘only black lives matter.’”

“Black lives matter was simply to call attention to a unique set of circumstances that was happening in the black community; and in no way undermine that, or belittle that, ultimately in no way shape or form adds to the relationship between police officers and the black community, or the community at large, because most people get it.”

So what are your thoughts? Are these billboards just another slap in the face for the African-American community? Tell us what you think.

I think these are messages taken out of context and I think it’s being done on purpose. Those who have a vested interest in seeing the conflict between the black community and any other community (police) will do their best to make sure messages are twisted and misunderstood.

The slogan, “Black Lives Matter” simply means what it says and nothing more. No one (black) has said no other lives matter. That misunderstanding, that train of thought came directly out of the mouth of someone who is not black. The world and every other community at large should be aware of this one issue. It was a non-black person who started this craziness.

I for one believe that all lives matter. No matter what race, color, sex or the kinds of clothing you wear for work. All lives matter!

My challenge is this…can those who do wear blue, who are of a different color or race say the above sentence, mean it and act accordingly?


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